48,000 concurrent users · 1.1s load time · 34% conversion lift
Overview
GamesTheShop is India's largest omnichannel gaming retailer. They needed a complete Shopify Plus rebuild to handle AAA game launch traffic spikes, support pre-orders across platforms, and deliver a console-grade shopping experience on mobile.
Challenge
The existing store collapsed during major game launch events. The new store needed to handle 50,000 concurrent users during Day 1 launches, support simultaneous pre-orders across PC, PS5, Xbox, and Nintendo SKUs, and integrate with 4 payment gateways.
Solution
We rebuilt on Shopify Plus with a custom PWA theme using Hydrogen-inspired architecture. AI product recommendations were trained on 3 years of purchase history. Pre-order management system with platform-specific inventory splits. Integrated Razorpay, PayU, UPI, and COD flows.
Outcome
Successfully handled 48,000 concurrent users during GTA VI pre-order launch. Page load time reduced from 4.2s to 1.1s. Conversion rate improved 34%. Zero downtime on launch days.